Your web content might look great to you, but what does the public think? Is it easy to understand, or does it get in its own way? Easy User Test tells you exactly how your content performs with the real people you need to reach. This guide will show you: The benefits of Easy User...
As the saying goes, “knowledge is power.” What the experts will tell you, however, is that the kind of knowledge is more important than the amount. In the world of digital marketing, people think that things like SEO and Google Analytics are vital to successful campaigns. In reality, there’s more to your audience than what...
Planning is an often-rushed step, but careful planning can make the rest of any process more successful and efficient. To get the most out of your user test, take time to specify what content you’re testing, why you’re testing it, and the scope of the test you’ll be administering. Consider these questions: What is your...
Designing marketing copy, graphics, webpages, ads, or email messaging involves a lot of careful maneuvering. You have to consider several factors, including user flow, voice, content structure, visual appeal—the list goes on. But the hardest part in designing marketing material or consumer products is figuring out whether the final creation hits its mark. This is where user...