As an entrepreneur, you know the importance of having a website. A branded website is your business’ online identity. Your website can be used to sell your product or service, to connect with potential leads, and to share company and industry news.
But in a time when there are 1.7 billion websites (and counting!), simply having a website isn’t enough. Your website needs to be user friendly, intuitive, and most importantly, eye-catching.
Your landing page is the first chance you get to make a good first impression. A well-designed landing page can convert visitors and guide them to where you want them to go.
However, creating the right landing page is easier said than done. Many entrepreneurs are left wondering why their website isn’t performing as well as they’d hoped. Instead of wasting time guessing, why not get real answers from real people?
Here’s how EasyUserTest can elevate your website’s success.
Why landing page testing is vital
A successful business is one that thoroughly understands its target audience. While research gives you good insight, nothing is as insightful as seeing how they interact and behave on your site.
Here’s why it’s important to test your landing page.
Data analytics show that your website is getting steady traffic each day. However, you see little to no movement when it comes to conversions. Why are people coming to your site but not making a sale or completing any other action?
User testing and A/B testing can help to uncover problems within the page. With landing page testing, it’s much easier to identify and fix problems. In turn, you can improve conversion rates.
If your website is falling short of your marketing goals, now is the time to understand where the problems are, including images, call to action, or your messaging.
By increasing conversions, you can also increase sales. Once you’ve identified the perfect copy, ads, and calls to action for your landing page, you’ll find that your message better resonates with your audience.
This is often enough to persuade them to make faster buying decisions.
Even the smallest change, such as a different graphic or a catchier call to action, can accelerate visitors through the sales funnel.
Better understand your visitors
You can spend days reading and analyzing statistics. But, if you aren’t collecting data points from the people who visit your site, you aren’t getting the full picture. The best way to learn about your visitors is with a combination of user testing and A/B testing.
By testing your landing page, you can see which elements resonate with your audience and which ones don’t. By pinpointing what visitors like and don’t like, you can also increase engagement.
Despite what you may have read or been told, your landing page isn’t just for conversions and sales. You want visitors to follow you on social media, read your latest blog post, and to sign up for your email list.
How EasyUserTest can help
With EasyUserTest, you’ll get on-demand feedback on your website design and content from real people. Instead of spending hours with unnecessary copy revisions and overanalyzing numbers from Google Analytics, get the information you really need.
EasyUserTest allows entrepreneurs to reveal problem areas on their website while also uncovering potential opportunities. By combining these two pieces of data, it’s much easier to understand what’s impacting the success of your website and how to best fix it.
Whether you want to test your landing page, ad copy, or email copy, EasyUserTest can help.
Get the data that shows where your website hits and misses the mark so that you can make the necessary fixes. In turn, you can convert more visitors and steadily grow your startup.
With EasyUserTest, you can get answers to:
- How do users feel about a certain heading?
- Is this call to action the right one?
- Does my website design fit my product and brand?
With answers and insight, you can adjust your design, layout, content, and other features to give users the experience they want.
How it works
Not only can you get results within a day, EasyUserTest is exactly what our name says: easy! All you have to do is upload screenshots or provide a URL of your site. Then select an area to test. For example, you can choose a call to action, an image, or your navigation.
After submitting, you’ll choose a test panel who will work to uncover product insights and to help you identify problem areas on your site. Once the panel is done testing, you’ll receive quantified and qualitative answers.
Using this data, you can adjust your site to better meet users’ expectations.
No matter your industry or niche, EasyUserTest is a tool that can greatly benefit entrepreneurs of all types. Don’t go another day guessing what’s wrong with your website. Get the insight you need from the people who matter the most.