Planning is an often-rushed step, but careful planning can make the rest of any process more successful and efficient. To get the most out of your user test, take time to specify what content you’re testing, why you’re testing it, and the scope of the test you’ll be administering.
Consider these questions:
- What is your overall aim? What questions do you want to answer? Are you testing for messaging, comprehension, or both?
- What is your ideal audience?
- How many users would you like to participate in the test?
- What can we tell test users in advance to put the test in a helpful context? On the other hand, what should they not know before testing your content?
Step 1: Develop a plan
Define a specific scenario for your Easy User Test
What exactly would you like testers to focus on? This is the time to lay everything out in detail.
For example, if you want message testing, specify the tasks you would like testers to complete, and the user paths you would like them to take.
If you are testing for comprehension, describe exactly what content would you like testers to consider, and what level of understanding you would like them to achieve.
Easy User Test makes this step simple with functional, straightforward prompts. If you know your way around Google Docs, you can describe an Easy User Test scenario.
Step 2: Choose your testers
The more precisely you can describe your ideal audience, the better. An unrepresentative user-testing group will still give you accurate feedback, but you wouldn’t want to act on their observations.
Tips on selecting test users:
- Choose people from various domains—for instance, marketing personnel, investors, leaders and managers, entrepreneurs, gamers, and so on.
- Choose an age group that reflects your current customer base.
- If you wish to address a wide audience, consider our Ultimate plan, which delivers more information, more detailed overviews, and more granular analysis.
Step 3: Test your minimum viable product
Before testing wide ranges of your content—and certainly before going live—test your MVP: If it still has bugs, you might get feedback on technical issues, not your messaging. Once your MVP: is operating smoothly, go to the next step.
Step 4: Run your Easy User Test
Everything is finally ready to go, and with a few clicks you can get your Easy User Test going. Before launching your test, take one last look at the questions and prompts you have provided to your testers. Be especially careful that you have not asked any leading questions or otherwise introduced bias into your test. You want the plain truth from your testers, for better or for worse.
Step 5: Synthesize the test results
When the results of your Easy User Test are in, read them carefully, and then read them again. The patterns you uncover among various testers’ responses will help guide you as you incorporate testers’ feedback into your revisions of your web content.