When it comes to good user interface (UI) design, it’s easy to get lost in the concepts and advanced language. Most UI designers have to assume they have a deep understanding of users before they even put pen to paper, but there’s a good chance they’re the only one who understands it. There are a plethora of user interface designs out there, so what makes one successful?
The idea of UI is to create a design that is easy to read, easy to navigate, and leads your user to action. Every element counts, and each component works with the others for a consistent design and message.
The design looks good, reads well, and encourages action.
Four big UI errors that work against you will drop users before they have a chance to click the button. UI testing will help you discover how each of these works for your app or site.
Readers skim. You may know a lot, but your user just wants to know what’s right for them. When you overload with text, users get confused. UX testing helps you understand what text visitors see and what they ignore. The right text is key to a positive user experience.
You want your text to be clear and concise. So break it up into small chunks. Those chunks are easy to read and stay in the user’s mind.
Before your user reads a word of text, they look at the page. Simple design gets to the point. A UI test spots design elements that don’t work. Things that can get in the way include:
- Overuse of font styles – stick to one or two
- Different design styles – pick a style theme and use it consistently
- Cluttered layout – keep it simple, so the user isn’t distracted
Make it easy for the user to scan the page, read the text, and get the message.
When web users look at the brand logo, they move quickly to the major headlines on the web page. Eye tracking software, which analyzes the way people see websites, confirms how visitors scan headlines.
Headlines should be eye-catching and grab the reader’s attention. Long, dull headlines aren’t appealing. Even worse, exaggerated or out-of-context headlines turn users away. Headlines that speak to your visitors are a user experience you can verify with a UX test.
Short, brisk, humorous, and to-the-point headlines attract positive user attention. In addition, apply keyword targeting, so users connect with your message. Research keywords (topics) that specify the content that follows the headline and targets your customer’s need.
Make your CTA clear, visible, and state the action.
The CTA buttons should stand out from the background and grab the user’s attention. The shape is rectangular and enclosed by white space.
A CTA button is the logical next step in the journey if your user is in the right place.
Get your user ready for the CTA by clarifying your message with the above steps in text, design, and headlines.
Want to know if your UI works? We’ll test the interface design to show you how real users experience your site or app. EasyÜserTest is the cost-effective way to analyze your website or app. Real users from your target audience experience your URL or app. We gather data on how they respond to your text, design, headlines, and CTA.
Get quantified and qualitative answers. Then, in just a couple of days, you’ll know your UI strengths and where you need work. You’ll eliminate UI errors and get more customers — boost sales with data on where your text misses the target. Start testing now.